The Double Date - ID# 290
Riverside Brookfield
Commercial
Entry Description
A commercial about dates on a date night!
Copyright Info
Recent Teacher Comments
- 4/24 12:53 pm - What a fun and creative concept! Your editing skills are superb to pull this off. Shooting and editing are important in ads of course, but so is story...and this commercial has a great one! The word play is awesome, but so is the overall story of the "date." Solid work!
- 3/3 1:55 pm - It is with great pleasure that I acknowledge the exceptional creativity displayed in your work. The originality and professional execution of your concept truly set your commercial apart. The innovative use of a match cut to transition from the dates to the actual people was particularly clever, showcasing not only your technical skill but also your ability to think creatively about storytelling within the commercial format. This technique effectively captured the viewer's attention and added a layer of depth to the narrative you crafted. It is evident from the first part of your commercial that a significant amount of time and effort was invested in its creation. This dedication is a testament to your work ethic and commitment to excellence in your craft. Such diligence is commendable and speaks volumes about your potential in the field of media production. As you continue to develop your skills, I encourage you to focus on enhancing your product shots and striving for a more dynamic final shot that prominently features the product. The ability to creatively and effectively showcase the product is crucial in commercial production and can significantly impact the overall effectiveness of the piece. Incorporating these elements will not only elevate the quality of your commercials but also ensure that the product is at the forefront of the viewer's mind, which is essential for achieving the commercial's objectives. Your talent and creativity are evident, and I am confident that with continued practice and attention to these areas, your future projects will be even more impactful. I look forward to seeing how your work evolves and the innovative approaches you will undoubtedly bring to your future endeavors.
Judge 1
Positives: Fun story!! We love a pun. 1 - Special points for the practical effects! The lil date puppets, house, and the movie they're watching all really draw me in. 2 - This is shot+ lit really well! Great demonstration of knowing how the shoot makes it's way into the edit - with a good example being the panning transition from date date night to human date night.
Improvements: 1 - Copy wise, I think "double date night" is fun, and helps to set up the story you're telling - BUT, I want to push you a bit more for better. Try to think of something that's a little more actionable, something that connects to the product...just spitballing here - but something closer to "make it a double date with _____" or something to that effect. You tell a really sweet story here visually, so make sure you do it justice in the writing! Ok this is less of a ding and more of a suggestion that I think could tie the story together in an interesting way conceptually - what if...the two scenes were flipped - so that we start on the normal couple thing, then revealing the Dates doing the same - this builds us to a fun 'rug pull' moment, that I think could land the punny joke harder - finishing with the afore mentioned "Make it a double date with Good n Gather".
Judge 2
Positives: Story: Two human people on a DATE eat DATES while watching a movie about two DATES going on a DATE. Or maybe I misinterpreted, maybe the humans are just watching that other movie and the DATE (snack) movie is just a representation of the humans watching a movie? Either way I think this is such a great story and concept. This is the kind of idea that really sells a product. You aren't actually selling DATES (fruit), you are actually selling love and connection. THAT is what commercials are all about. The camera work is very smooth and adds a lot of points to the overall production value of this commercial. I really like the lighting from in front and behind the two actors.
Improvements: 0:11 there is a slight stutter in the music. I think it happens as you transition from one shot to another. Maybe you mixed the music separately for each shot, then combined them and forgot to make sure it has a seamless transition. Or maybe you liked how certain moments of the song matched up with the video. Ideas: -Always have one song audio track to make sure there is never a stutter moment. -You often have to compromise your own vision a little when adding songs. Either it will match up really well with part A, or part B, because sometimes it won't match up perfectly for both. The "Good & Gather" text at the end is a slightly hard to read. You have black text on dark purple and dark brown. The brand name / logo should be overly clear and vivid. You could put the black text on top of that faded out purple, or maybe just fade out the picture entirely and have black text on light purple, or maybe you can do a bright (white?) text on the out of focus dark visuals. TLDR: dark text on light backgrounds, or light text on dark backgrounds
Judge 3
Positives: This is so funny and sweet! I could see Target producing this commercial! A Perfect score in my book.
Improvements: I normally would have asked for some ambient noise but since you put the silent film card up at the beginning. I really feel you have thought of everything.
Judge 4
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Judge 5
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