Domestic Violence - ID# 291
Riverside Brookfield
Public Service Announcement
Entry Description
This powerful Public Service Announcement (PSA) sheds light on the stark contrast between the glamorous lives portrayed by celebrities on social media and the hidden realities they may face behind the scenes, including abuse and exploitation. Through a series of compelling visuals and testimonies, the PSA reveals how the curated images and videos seen online can often mask the personal struggles and challenges experienced by the stars admired by millions. It emphasizes the importance of recognizing and addressing the issue of abuse in all its forms, reminding viewers that behind the facade of perfection often lies a much more complex and painful reality. The message is a call to action for greater awareness, support, and intervention to help those who may be suffering in silence, urging society to look beyond the surface and offer compassion and aid to those in need.
Copyright Info
Recent Teacher Comments
- 4/23 10:09 pm - YouTube start grabs audience's attention. Sharp contrast to the battered woman, but the two concepts need a more direct connection to make the call to action more solid.
- 2/26 12:52 pm - STORY: Wow. This exemplifies juxtaposition. You cleverly tricked me with the opening, perfectly emulating the social media trendy videos and commercials, but then switched it up with a hard-hitting serious image. The text at the end clarifies everything well. PRODUCTION: Great idea to make the first part a shot of a screen that someone would be watching in first person, then smash cutting to the reality of the disturbing facts and image of abuse. Well done on the camera framing and the contrast in lighting at the end.
Judge 1
Positives: The lighting, shot composition and movement, and effects used to recreate the glamour tutorial were excellent. The contrast to the lighting on the female who was assaulted really got the point across.
Improvements: You have 3 more seconds. If someone needed to write down that phone number, it would have been better to use those 3 seconds and show it longer.
Judge 2
Positives: 1 - great use of different color lightning through the first part 2 - the change of mood from the "happy" part to the "sad" part
Improvements: This was a very effective spot so I am nit-picking 1 - bolder font on the end panel 2 - could have faded the video out and kept the end panel up
Judge 3
Positives: The use of lighting and color was a creative take on portraying flashy beauty often portrayed on social media. The music fit well with the tone and style of the first half of the video.
Improvements: Although the call to action at the end states this PSA is about domestic violence in women, the message of the piece was still unclear. Right away, as a viewer, it is not clear whether the message is that social media influencers are often victims and should seek help or if those watching beauty videos are the victims and need help. Overall, the message could have been more direct and clear. The piece could have benefited from a wider variety of shots.
Judge 4
Positives:
Improvements:
Judge 5
Positives:
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