Cancelled - Sony - 2024 - ID# 332
South Elgin
Commercial
Entry Description
We all know that person and sometimes, you just need a break from the noise. Music or not, Sony noise cancelling head phones let you escape.
Copyright Info
Recent Teacher Comments
- 4/26 10:08 am - The storytelling in this piece is well done. I love the way you use both visuals and audio to sell this product. Some of the shots are shaky, but not terrible. Consider stabilizing your shots somehow. Lighting is also an issue on a couple of shots, but overall your shots look good. Shooting outside can be brilliant when the sun is out (as it appeared to be that day), but also can be difficult when it casts shadows. Don't be afraid to either bring in lighting or position people in the perfect spots when shooting outside.
- 3/4 9:25 pm - It's wonderful to hear about your creative approach to showcasing Sony's headphones with a comedic narrative that emphasizes the noise cancellation feature. Utilizing humor to highlight product features is an effective way to engage viewers and make the product memorable. Your ability to convey this key selling point in a clever and entertaining manner is commendable. Regarding your observations on production quality and the importance of a clear, stylized product shot, these are insightful points that can significantly enhance the commercial's impact. Here are some suggestions to address these aspects in future projects: Enhance Camera Techniques: To improve production quality, focus on refining camera techniques such as stabilizing your shots, using manual focus to ensure sharpness, and experimenting with different angles and compositions to add visual interest. Consider using a tripod or a gimbal for smoother movements, and practice pulling focus manually to keep your subject sharp, especially in dynamic scenes. Lighting Considerations: Good lighting is crucial for achieving high production quality. Even in a comedic setting, ensure your scenes are well-lit to highlight the product and actors clearly. Use three-point lighting setups to avoid unwanted shadows and create depth in your shots. Natural light can be your ally, but having control with artificial lighting will give you consistency and flexibility. Incorporate a Stylized Product Shot: A clear, stylized product shot is essential for viewers to remember the product. Dedicate a segment of your commercial to showcase the headphones in a visually appealing manner. This could involve a close-up shot with a clean background, dramatic lighting to accentuate the product's design, and possibly a slow-motion effect to add a sense of sophistication and importance. Sound Design: Given that your commercial highlights the noise cancellation feature, sound design plays a pivotal role. Use contrasting audio elements to demonstrate the effectiveness of the noise cancellation, such as transitioning from a chaotic, noisy environment to the serene, isolated audio experience provided by the headphones. This auditory contrast can reinforce the product's key feature in a way that complements your comedic narrative.
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