This commercial highlights the downfall of not finishing school, so get an education!
Positives: The subject-matter, getting a college education, is a good topic.
Improvements: The message doesn't work. If we're trying to convince people to stay in college, why portray the kid who IS IN COLLEGE as being a total idiot with no compassion for the kid on the floor?
Positives: Good variety of shots. I liked the use of close ups.
Improvements: Lighting was rough. Audio could be a lot cleaner. Not sure portraying somebody bullying a homeless person is an effective way to get your message accross.
Positives: Lighting. Shot composition.
Improvements: I don't really understand your concept. Clean up your edits.