Bronze

"Texting and Driving Can Kill

Eisenhower

Commercial

Entry Description

The dangers of texting and driving are real and people need to be informed of how serious it is.

Judge 1

Positives: Announcer copy delivers a clear message. Good use of stills.

Improvements: Closing graphic is much too busy. It contains two graphics side-by-side with additional copy on top and at the bottom.

Judge 2

Positives: Strong message. Images do well to convey the message.

Improvements: Use some live video instead of just pictures. A testimonial would work well too.

Judge 3

Positives: Good concept. Very effective use of graphics.

Improvements: Shots were a little bit too long. It needed a little bit more movement the pace was a little bit slow.