Gold

"Mission Impossible"

Eisenhower

Commercial

Entry Description

A commercial promoting the product Cardinal Fuel

Judge 1

Positives: I thought this was a strong storyline and the shot sequence, especially early in the video, was very strong.

Improvements: Although the story came to a logical conclusion and delivered the message, the pacing of the spot slowed toward the end.

Judge 2

Positives: Good variety of camera shots and angles. Nice editing.

Improvements: don't overuse the fast motion effect

Judge 3

Positives: Great concept. Very entertaining.

Improvements: Watch your audio levels. Watch your jump cuts.