Silver

Bauer Commercial

Neuqua Valley

Commercial

Entry Description

A commercial promoting the hockey brand Bauer through their slogan "Own The Moment"

Judge 1

Positives: Sound and editing between stock footage and original footage.

Improvements: More connection to the brand. Barely saw the Bauer logo on the stick. Should have showed Bauer skates

Judge 2

Positives: I liked the editing, especially the integration of the actual hockey footage.

Improvements: The idea behind this spot was a little lost on me. Was he inspired to play hockey by watching a game on his phone?

Judge 3

Positives: The intercutting of the pro game and young player. Good introductory sequence. Until Bauer shot the viewer does not know what the spot is advertising.

Improvements: Carry the sound of the game through the first half of the spot and tighten up end sequence - use a couple more cutaways to create excitement on his goal.