Gold

Goo Reusable Water Bottle Commercial

Riverside Brookfield

Commercial

Entry Description

A commercial showing a new line of reusable water bottles by Sneaky Society 1996 named, “Love”. The commercial expresses the way unreadable bottles are a waste of plastic and become a thing of the past. After the unreadable bottles are shown, a Love reusable water bottle sinks down into water in slow motion. At the end the slogan is shown, “Love your environment”.

Judge 1

Positives: Pretty simple message but the spot delivers. Good, tight storyline.

Improvements: A couple more shot of water bottles fouling the environment ... in exchange for a couple shots in the sequence of bottles being opened.... would make this stronger. Just open one bottle, then show a few shots of waste.

Judge 2

Positives: Nice camera work and nice selection of shots. Good job portraying the message of the commercial.

Improvements: It seems to end kind of abruptly. There has to be a way to give it a smoother finish.

Judge 3

Positives: Nice graphics. Nice shooting.

Improvements: Needed a little bit more as far as content