Silver

Teen Safe Driving

Glenbrook North

Public Service Announcement

Entry Description

This is a public service announcement made on distracted teen driving. Our goal was to show a very normal teen in normal situations and the outcome of that in the car.

Judge 1

Positives: nice shots good music

Improvements: on a couple of in car shots another arm/hand is seen holding the phone - made it confusing as to what the distraction was. narrator could have been in a SIRI voice and read less like reading a script to enhance the effect that it's her phone. I get the concept that you wanted it to be a surprise but it was still confusing at the reveal. Graphic - turn it off - where'd it come from?

Judge 2

Positives: color of lighting set mood nicely nice shot angles

Improvements: lighting was very dark script should be rewritten

Judge 3

Positives: nice flow of content good visuals to go with content

Improvements: very poor lighting more detail