2nd Place :: Division AA

Only Need One

Geneva

Commercial Challenge

Entry Description

Geneva High School water bottle commercial

Judge 1

Positives: Pacing and editing

Improvements: the bottle tapping sound should have been a better part of the soundtrack.

Judge 2

Positives: Nice variety of camera shots and editing. I like the tagline, as well.

Improvements: I had a hard time understanding the commercial until the very end, when the tagline popped up. Maybe it would have been better to put it at the beginning.

Judge 3

Positives: Really shows the durability of the bottle in an entertaining way. Great variety of shots, well edited with good use of natural sound to punctuate the commercial.

Improvements: A bit more orchestration for the drum track and/or greater variety of percussion instruments. Missing the avoidance of plastic message.