Silver

The UCCI

Homewood-Flossmoor

Commercial Challenge

Entry Description

The latest craze in bottles

Judge 1

Positives: Levity in the other uses of the bottle.

Improvements: Audio

Judge 2

Positives: Clever use of a made up product. Nice copy.

Improvements: The voiceover could have sounded a little more lively.

Judge 3

Positives: Good idea, multi-use bottle for more than water. Good editing.

Improvements: Not sure it really addresses the challenge, convincing people to use a reusable water bottle. Seems more about selling the product than avoiding using plastic.