Silver

H&M Commercial

Glenbrook South

Commercial

Entry Description

A commercial for the popular clothing store which is a non-narrative, showing 3 girls in different settings modeling the stores' clothing, giving each look a new personality, a new perspective, and a new attitude to the image of the worldwide brand.

Judge 1

Positives: Actors and locations

Improvements: Longer logo at the end. Concentrate more on the fashion

Judge 2

Positives: Very nice look, overall. Camera work and editing looked good.

Improvements: The lighting looked nice in most scenes, except in the laundromat. The fluorescent look of those shots didn't really fit in well with the rest.

Judge 3

Positives: Nicely constructed: editing, lighting camerawork. Has very good pacing.

Improvements: Not sure about setting a "fashion" clothing commercial in a laundromat. Why? Though I Iike the editing, it move so quickly you don't get a look at the clothing. Good and bad.