3rd Place :: Division A

Share Happiness

Homewood-Flossmoor

Commercial

Entry Description

Innovative commercial for Coke.

Judge 1

Positives: play on existing idea. execution

Improvements: look on some shots

Judge 2

Positives: Very cool! Nicely edited, and I love how everybody is "sharing" the Coke.

Improvements: Maybe the goalie's "save" at the end could have looked a little more exciting.

Judge 3

Positives: Really nicely shot and edited. Gives a good emotional sense of the tagline, "share happiness."

Improvements: Maybe make it even less of a story and don't return to the hockey player. With a multi-million dollar budget you could use the same idea around the world.