Gold

Self-Control App Commercial

York

Commercial

Entry Description

A commercial for the computer app 'Self-Control' for Mac computers that promotes concentration and focus while disabling distracting websites.

Judge 1

Positives: I thought the sequence showing the time was excellent. Well shot also.

Improvements: Perhaps some nat-sound in the background of the music would have helped the overall presentation.

Judge 2

Positives: Good idea. I should get one of those apps for my daughter. I like the "time lapse". Good song.

Improvements: More variety of shots. Like an extreme close up of the girl's eyes as she's surfing or a shot of her face from the desk. I don't just want to see her from the side and back.

Judge 3

Positives: Great concept. Great editing.

Improvements: The graphics were a little bit plain but that's not that big of a deal. The main issue I have with the story is that we never see a phone that may have the app on it.