Gold

Windex Commercial

Neuqua Valley

Commercial

Entry Description

An original commercial for Windex that shows the effectiveness of their product in an in your face way.

Judge 1

Positives: idea and execution

Improvements: sound. a bit too long.

Judge 2

Positives: Nice idea! Camera work and editing look good!

Improvements: The sound could be improved. There's a lot of natural ambient noise, and the level changes from shot to shot.

Judge 3

Positives: Cute single idea commercial. Funny and gets the point across.

Improvements: Tighten up the editing, shorter shots of mom and the product. Think of a less obvious way of showing the actual product. Even the bottle being lifted by mom would be preferable to a static bottle shot. Slows down the story too much.