Bronze

CapriSun Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for CapriSun drink

Judge 1

Positives: Visual effects. sound. end tag

Improvements: Lighting was dark. the idea

Judge 2

Positives: Creative idea, and great use of special effects.

Improvements: Lighting and camera shots could be improved.

Judge 3

Positives: Cute concept, the tagline is well integrated with the payoff shot. Like the empty capri pack sucking sounds.

Improvements: Better lighting would help. Show a close-up of his final suck, cheeks and straw before he punctures the package.