Silver

Gatorade Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for Gatorade sports drink

Judge 1

Positives: camera POV. Sound design

Improvements: Not sure how the idea ties into the product.

Judge 2

Positives: Very nice idea! I like the "first person" camera work and how it fits with the "win from within" tagline.

Improvements: Improved lighting effects and quicker editing could maybe make this look a little more exciting.

Judge 3

Positives: Nice idea, love the whole thing seen from inside the helmet POV. Great use of music for this particular spot. Somehow the sound and unusual POV work well together.

Improvements: Pick up the editing as the commercial progresses. More action, greater strain, heavy breathing, a couple of tackles; let the viewer experience why the player needs Gatorade.