Commercial for Shoe
Positives: actor and spoof attempt
Improvements: too long and not enough of what this 'shoe' different
Positives: Pretty clever. You had me fooled for the first half into thinking this was a real product.
Improvements: The audio edit skipped a bit when he referred to the shoe's music-playing capabilities.
Positives: The CEO, on camera, testimonial is a nice idea.
Improvements: To make the spot more visually interesting have something happening on the whit screen behind the CEO's head while he is speaking. Perhaps some generic animation of a shoe being designed, schematics and such.