Gold

The 5 Second Rule

Hinsdale Central

Commercial

Entry Description

commercial

Judge 1

Positives: Very good shot sequence. A sick, twisted approach to selling Doritos... but you made me laugh. Good execution.

Improvements: Let more natural sound sneak through earlier in the sequence. You could embelish even a little more by having the guy blow on one of the doritos (like he's trying to clean it off)!

Judge 2

Positives: It's a funny concept for a Doritos commercial. I like that you can hear the crunch sound when he puts the chips in his mouth.

Improvements: Don't cut in the middle of a camera movement. There were too many shots of the kid's butt. Use some more creativity to make a bigger variety of shots.

Judge 3

Positives: Good shooting. Very well done. Very funny concept.

Improvements: I would have liked to hear the crunch be a little bit more pronounced throughout the video. It was there but I think it would have been even funnier if it was a little bit more noticeable.