Silver

Mini Commercial

Glenbrook North

Commercial

Entry Description

This is a car commercial for the mini.

Judge 1

Positives: sound

Improvements: end tag a bit longer

Judge 2

Positives: Nice camera work, editing, and music selection.

Improvements: I don't quite understand the "weapon" theme of this spot. Editing is good, but some shots could be just a little faster-paced.

Judge 3

Positives: Beautifully shot, almost seems like you hired a cinematographer. Other than 2 shot, CU of sunglasses and hand on steering wheel, well paced.

Improvements: Bring the two tag lines closer together in the spot. Maybe separate them by only a shot or two. Not sure about the concept, a car as your weapon. Given how dangerous an automobile can be I don't think you would be able to sell this to BMW-Mini.