Skittles: So Good They're Criminal
Positives: acting and music
Improvements: the 'addiction' could have been represented better. Used the same exact scenes over and over.
Positives: Nice overall concept and cool tagline.
Improvements: A wider variety of shots and some quicker editing could make this more interesting to watch. Also, this would have worked better as a 30 second spot.
Positives: -------
Improvements: Be careful about the "dealing" theme, especially with the use of that particular music track. Skittles would never want their product even remotely equated with drug dealing. If you are going to do something like this make it funny not menacing.