2nd Place :: Division AA

Sweets Commercial

Lake Forest

Commercial

Entry Description

The story of the great chocolate shop that ships around the world.

Judge 1

Positives: Beautiful video and audio quality is solid.

Improvements: It takes too long to get to the sound bite (16 seconds) and then it's one continuous sound bite. Needs announcer, nat-sound... something to break this up a bit and make it more interesting.

Judge 2

Positives: Nice shots and camera movements. Good clean audio with the music and the narration. Music works good.

Improvements: If this is a commercial for the candy shop, I want to hear more about the candy/customer service. I don't need to know about their current corporate holiday orders. Cut in some shots of people eating the sweets. The exterior shot at the beginning was nice, but cut in a close up of the name of the business on the awning.

Judge 3

Positives: Outstanding shooting. Great composition

Improvements: Just watch your white balance. make sure all your color matches. The ending graphic came in a little bit late and was a little too short. With projects like this it doesn't hurt to have brand identification throughout the entire piece. Also contact information either at the end or through out would be really helpful. Those are very minor changes. Great job!!!