A commercial for the Jordan clothing brand.
Positives: acting. product shots.
Improvements: Tie-in to "becoming a legend"
Positives: Cool tagline and nice editing.
Improvements: Showing the Jordan logo along with the tagline would have been a good idea.
Positives: The story is nicely told, the idea that this young boy is already dreaming of playing pro ball. Simple story well telegraphed through images and editing.
Improvements: More of a conclusion in both the audio and video. A great shot that really ends the commercial.