Bronze

GoPro

Maine South

Commercial

Entry Description

The GoPro Hero 3 is the world's most versatile waterproof camera.

Judge 1

Positives: skiing footage and look

Improvements: more product shots and idea

Judge 2

Positives: Nice footage, and great display of what the product can do. I also liked that you told a "story" of a ski run from start to finish, rather than simply showing a bunch of skiing footage.

Improvements: Perhaps a wider variety of shots, along with quicker editing would have made this more exciting to watch.

Judge 3

Positives: Good ski shots, show off camera well.

Improvements: Might be better as a :30. Some idea before the end of the commercial as to why we are watching these skiing shots. Maybe show them mounting the camera on their helmet or skis so the viewer knows the reason for the commercial. They could then marvel at what you can do with this tiny camera.