Gold

The Side Door

Lake Forest

Commercial

Entry Description

A look into the new taco joint in town

Judge 1

Positives: Good interview bites used throughout. Overall, good sell job.

Improvements: Funky editing at the beginning didn't make sense with the rest of the piece. Some dark video used.

Judge 2

Positives: Good variety of shots and a nice mix of "testimonials". Nice clean audio.

Improvements: The video appeared dark throughout. Show some shots of completed entrees/customers enjoying their food. If you are going to have the owner/manager talking about the restaraunt, show him talking for at least a couple of seconds.

Judge 3

Positives: Great shooting! Great editing!

Improvements: The shots looked a little bit dark. This could be fixed very quickly with color correction or levels. I would have liked to see the first person talking on camera at some point early in the spot. Some contact information at the end would be helpful for your client.