1st Place :: Division A

Birthday Surprise

Maine South

Commercial

Entry Description

Make a day, face to face, with the iPhone 5s.

Judge 1

Positives: Story and performance

Improvements: Apple logo should be on longer. More shots of the technology in action

Judge 2

Positives: Wonderful job! Camera work, editing, sound were all spot on! This looked like a "real" commercial.

Improvements: The idea that the kid's mom missed his birthday was a little depressing. Maybe find another reason for him to be disappointed.

Judge 3

Positives: Creates a good emotional connection the product. The story is structured well through the editing and choice of shots. Very well acted. Good music choice.

Improvements: Show a bit more disappointment before he goes to his phone.