1st Place :: Division AA

Recycle that Bottle!

Deerfield

Commercial Challenge

Entry Description

One small way that we can take care of our planet is by recycling. So.. Recycle that bottle!

Judge 1

Positives: Sound design and pacing

Improvements: Better visuals to depict the pollutting of the Earth

Judge 2

Positives: Nice variety of shots. Music selection was appropriate.

Improvements: This encourages consumers to use reusable bottles, but doesn't necessarily depict the Polar Bottle, specifically. That is the product, right?

Judge 3

Positives: Simple spot but really gets the point across. Nice intermix of titles and musics used for soundtrack.

Improvements: A couple more shots of environmental destruction would help instead of returning to scenes used previously. Environmental destruction shots could be stronger: garbage dump, strip mining, better traffic scene.