The Magic Plush - ID# 107
Morton East
Commercial
Entry Description
A commercial about a plush toy that can magically fix anything with the touch of its hand.
Copyright Info
Recent Teacher Comments
- 4/24 11:29 am - This is very funny! I do think this would have done better in the Comedic narrative category.
- 3/3 10:22 pm - Very clever & original idea! I want one!
Judge 1
Positives: The story is very clear: If you buy this magic plush, it will fix everything in your life! Full points for story. Lighting - I really liked the lighting at 0:37 of the female actor holding the school work.
Improvements: Editing: I wanted some sound effects and visual effects to go with the magic plush touch moments. I like the cheesy-ness but I think I wanted you to lean in even more with the cheesy feel. For example: Are you sad and alone? TRY MAGIC PLUSH! - (big happy sound effect + sparkle visual effect)! Don't be afraid to add some close ups of the actors. Close ups always help convey more emotion from the characters.
Judge 2
Positives: The story is fun and the product is interesting, I understand the product, its audience, and the brand message. The sound was good quality and the voice over was enthusiastic which helped to bring the commercial elements together.
Improvements: I might have tried a few more angles, a hero shot or a glamour shot may have helped to tell the story. One thing about infomercials is that they often feel glossy or add graphics and special offers. I think exaggerating these features would have helped to sell the gag.
Judge 3
Positives: Nice - funny! 1) I think the choice to use voiceover works well! 2) Though I think this commercial parody would work better as a :30 - I think the edit pacing and variety of shots was really nice.
Improvements: 1) What I'm missing is a twist on this ironic storytelling - the sillyness is working, but I'm craving a twist! 2) The shooting could've been pushed to a better place!
Judge 4
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Judge 5
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