Gatorade - ID# 108
Glenbrook South
Commercial
Entry Description
A Gatorade commercial featuring high school athletes practicing. As students drink the Gatorade, they are able to refuel and continue to perform. Music: "Sabotage" by Beastie Boys.
Copyright Info
Recent Teacher Comments
- 4/29 6:03 pm - Commercial Feedback – Gatorade Advertisement Story (Good Concept, Needs More Development) The concept fits the overall ethos of Gatorade: energy, performance, endurance, and athletic motivation. The idea is appropriate for the brand, and the commercial has a clear direction. To make it stronger, the story needs to push further into inspiration and transformation. A Gatorade commercial should make the viewer feel motivated, energized, or connected to the athlete’s drive. Camera (Needs More Intentional Composition) There are a few strong shots in the piece, including some effective product shots. However, several other shots feel less intentionally composed. In a commercial, every frame should feel purposeful. Think more carefully about angle, movement, foreground/background, and how each shot helps sell the product or emotion. Lighting (Needs Growth in Product Shots) The product shots are a good start, but they could be elevated with more intentional lighting. When filming bottles, especially colorful drinks, think about how to make the product look clean, bright, and visually appealing. Controlled highlights, backlighting, and diffusion can help the product look more professional. Sound (Strong) The music choice works well and supports the athletic tone of the commercial. It gives the piece energy and helps align it with the Gatorade brand. Editing (Good Creative Direction) I appreciate the creative use of color grading. The shift toward a blue hue after the athlete drinks the blue Gatorade shows strong creative thinking. I am not sure it fully works yet, but the idea is interesting and shows you are trying to use post-production as part of the storytelling. Continue developing that approach, but make sure the effect feels motivated and polished. Graphics/Credits (Needs Adjustment) The producer names at the end should be removed. A commercial should end with the product, logo, tagline, or call to action—not production credits. Keeping the ending brand-focused will make the piece feel more professional. Overall Feedback This is a solid concept with clear potential. The commercial understands the basic identity of Gatorade and includes some strong creative choices, especially with music and color grading. To take it further, focus on more intentional camera composition, stronger product lighting, and a more inspiring story arc. With more polish, this could become a much stronger and more persuasive sports commercial.
- 4/21 7:50 am - Cool shots of the gatorade bottle. Some of your shots were cool and unique showcasing the activities you can compete better in with drinking gatorade, but it seemed to be repetitive after using them a couple of times. Try incorporating some different camera shots or angles of those activities.
- 3/9 12:27 pm - Some really cool graphics and textual effects! Really liked the idea of highlighting some of the features of the drink and changing the filter toward the end of the video. I do think you could really push to add some more creative camera angles and unique shots to really add something additional to the aesthetic quality of your video. Keep up the great work though!
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: