Speedo Commercial - ID# 103
Deerfield
Commercial
Entry Description
In this commercial, a competitive swimmer shows how to get it done with Speedo gear.
Copyright Info
Recent Teacher Comments
- 4/24 11:08 am - I like the story and concept of this! I also like the editing and music choice. Very cool under water shots. Some of the shots were a little dark so just keep an eye on that or try to fix it in post so everything looks coherent. I also like that this commercial is promoting a few different products in one: the swim cap, googles, and swim trunks.
- 3/3 9:15 pm - Clever brand placement from beginning- make sure you keep the swimmer in frame on the platform-his top half is cut off right before he jumps in the water, but I loved your concept!
Judge 1
Positives: Song choice is great, that really adds to the gritty, hard work feel! The underwater shots are beautiful! I could watch 30 minutes of underwater speedo commercials!
Improvements: 0:17 The sound seems a little off at this moment. Maybe there was too much gain on the mic to capture the announcer and beeping noise. If it were me, I would have just scrapped the location audio and just experimented with some sound effects in post, and maybe add an announcer voice in post as well. The camera work for the first 15 seconds felt a little too stiff for me because it looks like everything was on a tripod. I wouldn't change the shot sheet, but I would have just mixed in some hand held shots with movement. For example, when the swimmer is walking into the pool area, I would walk right behind him with the camera. This would feel like the audience is part of the action as WE are walking into the pool area. I took a point off for story because I think I wanted just a little more. I think your story is that this swimmer is a really hard worker and speedo will bring out the best in him. Therefore we should buy speedo to bring out the best in us... That is a great message for a commercial. I think I just wanted a little more emotion from the swimmer with close ups. Some hard work faces, or maybe a triumphant yell when he touches the wall so we can see how speedo brought out the best in him. CONCLUSION: You did a great job with this! The underwater shots are incredible, the music goes really well with your overall concept.
Judge 2
Positives: The story is spot on, I understand the brand message, the consumer, and the products. The underwater shots looked great and really added to the cohesive nature of the piece. The music was energetic and fit the tone of the commercial well.
Improvements: While I liked the shots, I would have liked to see a close up of the skull cap or extreme cut ways of the speedo products. I did not need the shot of the alarm machine. It was great to capture that shot, especially if that is authentic sound of the alarm. I would have used the sound but not the shot.
Judge 3
Positives: Nice work! 1) The shooting! Good variety of shots + angles - and underwater! (nice) 2) Editing is nice! Tells a tight story.
Improvements: 1) I would push you to work on the end line 'It brings out the best in us'...I think you can beat it! 2) I would think about a different track underneath this - and including more SFX
Judge 4
Positives:
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Judge 5
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