Old Spice Swagger - ID# 114

Marist
Commercial

Entry Description

You'll be amazed at what the power of a good deodorant can do!

Copyright Info

Recent Teacher Comments

  • 4/26 10:55 am - Your blending of humor and product is done well, and it mirrors the style and voice that professional Old Spice commercials use. When shooting your video be sure to ensure your shots are smooth, even when showing movement. With your camera operator moving you end up having some blurry video shots and cutting off heads. Either use some sort of stabilization equipment, or having your actors do the movements through the shots instead of having your camera moving. To be fair, some camera movement is alright, but too much can be distracting and will take your audiences attention off your story.
  • 3/4 9:42 pm - Thank you for sharing your insights on the Old Spice Swagger deodorant commercial project. It's clear you've embarked on a creative journey, aiming to blend humor with product promotion—a hallmark of many successful Old Spice commercials. Recognizing the technical and narrative challenges you've encountered is a crucial step toward refining your craft and producing more polished work in the future. Technical precision and narrative coherence are foundational to creating compelling commercials that resonate with audiences. Here are some targeted suggestions to address the issues you've identified and enhance the overall quality of your future projects: Strengthen Pre-production Planning: The importance of thorough pre-production planning cannot be overstated. This phase should include detailed storyboarding, script refinement, and a clear shot list. By investing more time in pre-production, you can anticipate and mitigate potential continuity issues, ensuring that each shot contributes meaningfully to the narrative. Focus on Continuity: To address continuity issues, ensure that your shot list includes notes on the actors' positions, props, and lighting for each scene. During filming, regularly review footage to check for inconsistencies. This vigilance will help maintain narrative flow and reduce confusion for the viewer. Refine Editing Techniques: Jump cuts can be stylistic choices but should be used sparingly and intentionally to avoid disrupting the narrative flow. Explore alternative editing techniques, such as L-cuts, J-cuts, and match cuts, which can offer smoother transitions between scenes. Editing software tutorials and workshops can provide valuable insights into advanced techniques.
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