Sperry Commercial - ID# 112
Marist
Commercial
Entry Description
If you're looking for something that's fashionable and trendy, we have the solution for you...Sperry's!
Copyright Info
Recent Teacher Comments
- 3/3 2:08 pm - It is heartening to hear about your engagement with commercial production, and I appreciate the opportunity to review your work. The clarity of the narrative within your commercial is commendable, showcasing your ability to convey a story effectively. This skill is crucial in the realm of advertising, where the message must be both engaging and easily understood by the audience. However, I share your concern regarding the appropriateness of the content for a professional brand image. While creativity and humor can be powerful tools in advertising, it is essential to align the tone and message of the commercial with the brand's values and the perception they wish to uphold. Brands often seek to maintain a certain level of professionalism and appropriateness in their messaging to ensure it resonates positively with their target audience. It might be beneficial to revisit the concept with a focus on how the brand wishes to be perceived by its audience and make adjustments accordingly. Your commercial demonstrates a good variety of shots, which is excellent for maintaining viewer interest and showcasing your technical skills. Diverse camera angles and compositions can significantly enhance the visual appeal of your work. Regarding the recording of dialogue, your initiative to find solutions, even when faced with equipment limitations, is admirable. Using a phone to record audio is a practical and often effective method for capturing clear sound. Ensuring the audio quality matches the visual quality is essential for a professional final product. Experimenting with different recording environments and positions can also help improve the sound quality captured by your phone. For your product shots, it's crucial to invest more effort to make them stand out. Product shots are the cornerstone of commercial advertising, as they highlight the item being promoted. Here are two pointers to enhance your product shots: Lighting and Background: Pay close attention to the lighting and background of your product shots. A well-lit product against a clean, uncluttered background can significantly improve the shot's quality and focus the viewer's attention on the product. Experiment with different lighting setups to find the one that best showcases the product's features. Context and Creativity: Place the product in a context that highlights its use or benefits, adding creativity to how the product is displayed. For example, instead of simply placing shoes on the floor, consider a dynamic shot of someone tying the shoes in a setting where they would be used, like a running track or a stylish urban area. This not only makes the product more relatable but also allows the audience to envision themselves using it. Incorporating these pointers into your work will not only enhance the quality of your product shots but also contribute to a more compelling and professional commercial. Your dedication to improving and willingness to explore creative solutions are commendable traits that will serve you well in your future projects.
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