PSA showcases the entrapment that digital media has on society in a modern showcase. This is a PSA for the app blankspaces that makes media simplistic.
Positives: The overall video and call to action do a great job peaking curiosity and driving you to the url listed. The use of color and music did a great job supporting the "dreamlike" state one could argue we are in from using technology. The transitions were smooth and the piece flowed very well.
Improvements: Although you would not want to take away from the visual content, the text on screen should be larger and easier for the viewer to read. The use of "old technology" being portrayed was a nice contrast to seeing currently technology however it made the message confusing at first.
Positives: The visuals of this PSA were very engaging and striking. The red lighting on the faces and on the computer screens was a impactful way to start the PSA. People like looking at faces, so if the montage of portraits wasn’t in the PSA then there would be less to bring the viewer into the story. I appreciated that the script dealt with fear. When people are too hooked onto their screens, it can be scary to think about making a change. To acknowledge these feelings and that those feeling will pass was a nice way for the script to be honest 1164 with the reality that making a change can be difficult, but can be a good if you go through the discomfort.
Improvements: A place where this PSA lost points for me was in the tagline where it directs viewers to a website to an app that has subscription costs after the 7 day free trial. It goes from PSA to advertisement at that point. A different tag line, that either just encourages viewers to turn screens off, or directs viewers to a non-profit organization or hospital about reducing screen time would bring it back to PSA in my mind. Something that hurt the narrative was that the narrative looked like captions, but there was no voice over. If you don’t want to have a voice over, I think it would’ve been stronger if the text had been placed more prominently on the screen and integrated into the visual design.
Positives: A clear story is being told. This is more of an advertisement than a PSA.
Improvements: Not a fan of the use of AI. This is an advertisement for a product, not a public service announcement which is in concern for the public's safety, you're not trying to sell something.
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