A music video telling the story of a group of office workers, constantly overwhelmed and discontent with constant monotony of their jobs. They decide to form a band together, finally having fun and reliving the nostalgic freedom of childhood.
Positives: I liked the animation that was used in this on the intro parts of the video. I really really liked the VHS footage in this. In my opinion you could have shot the whole video in VHS and it would have been a cool home video type style that is pretty popular nowadays.
Improvements: I'm not really sure what the story was on this project. What I know is that there is a band, and we are out having fun. That can be a story worth telling, but there wasnt a definitive sequence that led me to believe that the outing that the band had was real. I'm not sure why some scenes were sepia tone, and what that added to the story, but other than that the scenes sitting there on the computer were okay.
Positives: I love the tune! Super happy to see a real band showcasing their talents. Originality and authenticity go a long way. I also loved the way the whole project looked. From the grainy effects to the dark mood lighting of the office scenes, even the way the performance space was shot. From start to finish there was a unifying aesthetic. I didn't notice the extra video layers of doodles and art right away but they were tastefully done and added to the overall whimsical feel.
Improvements: It seems like the story was given away too easily. The band was revealed very early on and maybe could have benefitted from being held back a little and establishing the office scenes more first. Give the audience more of a story to follow with more reveals to anticipate. There was one effect near the end where the editor keyed out the band members sitting in a row (around 2:23) and played with image layering. Cool idea, but throwing it in at the end felt really distracting and the blurry edges made my brain focus on the edit instead of the story. Also, the bass player should be the lead singer. What a voice! That all being said, I enjoyed this video a great deal!!!
Positives: Really strong music video! You can tell thru this film that you all have a lot of fun together and have good chemistry as a band. The mixed media approach works excellently - the drawn on animations are lovely (the moving outline on bass guy at 40 sec was especially strong) and the mix of digital & VHS or whatever type of handycam type deal you had going was great. The frame story about the guys having office jobs was clear enough and the footage was entertaining, but it didn't add a whole lot to the experience overall. Keep making songs and music videos together!
Improvements: Feeling like the audio mix on the song could've used another refinement pass. It's passable but a bit rough around the edges which was distracting. There's a flash frame at 44-45 seconds (going from medium on guitar guy to close up of keys). Always be sure to give your stuff the once, twice, thrice, million times over treatment before you submit it to get rid of silly stuff like that. Just my opinion, but traditional, white-on-black rolling end credits (especially for a short piece like this) are capital U Ugly. The opening title design (where it says Cheri etc. at the start) is beautiful! Keep that energy up for the end credits. Credits matter - they're part of the film!
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