U-92 Catch the Rad - ID# 139
Lyons Township
Commercial
Entry Description
This is a commercial for a fictional soft drink called U-92. I made the commercial in the style of Max Headroom. I did all of the effects and edited in DaVinci Resolve.
Copyright Info
Recent Teacher Comments
- 4/30 8:54 am - This was an amazing commercial! The editing, lighting, story, audio was all executed well and very professional. Great work!
- 4/29 6:50 pm - Story (Excellent) This is one of the most original commercial concepts I have seen in quite some time. The post-apocalyptic, Fallout-style world is executed extremely well, and the commercial fully commits to that tone. The writing is clever, funny, and informational, which is difficult to balance successfully. Visual Style / Color (Excellent) The color grade is outstanding and fits the world of the commercial perfectly. Every visual choice feels intentional and helps create a believable post-apocalyptic atmosphere. Editing (Excellent) The edit is second to none. The pacing, timing, and overall structure are extremely polished. Every cut feels purposeful, and the technical execution is very strong. Commercial Effectiveness (Excellent) Even though this appears to be a fictitious product, it still works as a commercial within the world you created. It feels like something that could exist inside a post-apocalyptic film or game universe, which makes the concept even more effective. Overall Feedback This is an excellent commercial. It is original, funny, visually polished, and incredibly well edited. You should be very proud of this piece. It shows that you are both a skilled editor and a highly creative storyteller.
- 3/8 8:35 am - I think the premise of your video is really funny! You did a great job editing this and really gave it its own distinct vibe. Sometimes it felt that the vocal effects affected the volume of the narrator a bit too much, but it was nothing distracting or detrimental to the video. Excellent use of effects and cuts to make this really engaging. Nice work!
Judge 1
Positives: - So visually impressive and cohesive! I loved the style and effect on the footage. It was funny and very entertaining. - It made the product memorable! I was impressed that it was a fictional product. I’d buy it!
Improvements: - The stuttering voice effect ended up being quite distracting. I liked it the first time I heard it but I think it probably should’ve only been used a few times. - Might’ve been better as a :30 just to get to the point a tad faster.
Judge 2
Positives: Fantastically original. It both feels like a throwback and future-forward at the same time - nicely done. Great attention to detail with the CRT screen and Max-style delivery with the editing along with the look and feel of the cut.
Improvements: This would have worked great at :30. Given the fact that we're looking at the same setup for most of the cut, it would have benefitted from moving more quickly to the sell. So...the sell... is this a spoof or are we looking to buy a drink made of Uranium? The payoff is a bit confusing but really nicely done overall.
Judge 3
Positives: Nice! Very fun way in, nice script and storytelling, and love the tagline! Great editing style - demonstrates range of abilities.
Improvements: I think the lighting on product coulda been better. I think the on-cam supers coulda been better! They feel kinda slapped on.
Judge 4
Positives: I loved the effects and visual style in this piece. Great job coming up with a product for the commercial! This was super creative, and the performance was fun to watch!
Improvements: Including more product shots early on and trimming the piece to about 30 seconds could help tell the story more effectively. Overall, great work!
Judge 5
Positives:
Improvements: