Duracell-The Power Incident - ID# 147
Morton East
Commercial
Entry Description
Join two security guards to investigate a room where the power mysteriously goes out, and to discover how Duracell batteries are the best battery for this job.
Copyright Info
Recent Teacher Comments
- 4/29 6:13 pm - Story (Strong) This commercial has a unique and creative story. I appreciate that you stepped outside of a typical product-advertising structure and created a different kind of narrative. The piece is entertaining, has comedic elements, and shows strong creative thinking. Camera / Product Shots (Good) The product shots are effective and appear at the right moments. They support the commercial without feeling forced, which helps the product remain connected to the story. Visual Style (Needs Clarification) The black-and-white choice did not feel fully motivated. If you choose a stylized look, it should clearly support the tone, message, or brand identity. In this case, color may have helped the product stand out more effectively. Sound (Needs Improvement) Audio mixing is the major area for growth. The balance between voices and the soundscape was inconsistent at times. Also, some audio appeared to play only through the left headphone. If you recorded with a safety channel or dual-mono setup, make sure you properly adjust the channels in your editing software so the final export plays correctly in stereo. Overall Feedback This is a creative and entertaining commercial with a strong concept and well-placed product shots. The biggest area to improve is final audio mastering. Audio is just as important as visuals, and while it can be difficult to perfect, clean and balanced sound will make your work feel much more professional.
- 4/21 8:25 am - I like the story you are trying to tell here! I feel the audio wasn’t really matching the tone you were portraying. You built up the suspense nicely, but then you could have benefited from a change of background audio. Overall, you did a great job showcasing the Duracell batteries, but I feel your pacing was a bit off.
- 3/8 12:06 pm - The concept of this is really cool with the black-and-white filter and the use of light to demonstrate the power of the battery. Felt like an old ad from the 90s and 2000s, which is cool. I do think the audio needs some work, as it was sometimes not clear what was being said on-camera. Work on capturing some higher-quality sound. Otherwise really enjoyed the edits and ways you showcase the product.
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