Following an unfathomable and tragic loss, a family launches a foundation in memory of their daughter, Hallie, who lost her brief battle with cancer. at the age of 25. The result is Hallie225, a nonprofit that has had a profound impact within the community and continues to shape lives and make the world a better place.
Positives: -great story and well paced with beginning middle and ending -great use of multiple perspectives, gives a lot of context on her in a short amount of time
Improvements: -get more creative with photos than ken burns transitions -find a stylistic editing motif and run with it
Positives: heart breaking story. but a positive in creating a video that over comes lose so resiliently. Great production value, really sells a point to contribute to the fund, which effectively makes me want to. Useful skills in an employable world of advertising, no doubt.
Improvements: I wouldn't sugar coat her journey. There has got to be a creative arch in how you over come hardship, and showing her posthumous arch really would have been very moving to see for people who are outside the clique. same with music choices, don't sugar coat the music choices, make us feel the grief. otherwise, there is no pathos, and you don't want this to be an infomercial. You want it to be a critical documentary.
Positives: The edit was very well done. Looked professional. The B-roll fit the story well. The story was inspiring. The information about Hallie and how she inspired the foundation was great.
Improvements: The information about the foundation was lacking. I wanted to know what they actually do. They write checks to help people was not enough information. The lighting and white balance on the Mom were off. Her skin color was pale.
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