Lays Potato Chips - ID# 151
Marist
Commercial
Entry Description
Turn an ordinary lunch into a glorious one with Lays potato chips
Copyright Info
Recent Teacher Comments
- 4/26 10:49 am - It is clear that you took your time to develop a story, a plan (shot list) and then execute your production. You especially have brought to the table a solid story, and in commercials that is so important (and often overlooked among your age group). Nice work!
- 3/4 9:38 pm - It's clear you've put considerable thought into the creative direction, aiming to incorporate humor and a narrative to engage the audience. Comedy can be a powerful tool in advertising, creating memorable and enjoyable content that resonates with viewers. However, humor is subjective, and striking the right balance to ensure it complements the product message can be challenging. Your acknowledgment that the comedic elements did not land as intended and that the narrative felt disconnected from the product is an important realization. This self-awareness is crucial for growth and improvement in the field of media production. Here are some constructive steps to refine your approach and enhance both the creative and technical aspects of your work: Aligning Humor with Brand Identity: Ensure that the comedic elements you choose align closely with the product's brand identity and appeal to your target audience. Humor should feel natural and relevant to the product, enhancing rather than detracting from the message you wish to convey. Refining the Narrative: A compelling narrative should seamlessly integrate the product, highlighting its features or benefits in a way that feels organic to the story. Consider revisiting the narrative with a focus on how it can more effectively serve the product's promotion. Sometimes, a more straightforward approach can be more impactful.
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