Country Time Lemonade Commercial - ID# 177
Glenbrook South
Commercial
Entry Description
A commercial about Country Time Lemonade. It highlights the feeling of nostalgia and remembering the good times of childhood. A Girl is going through life and steps away for a moment to reminisce on the good old days.
Copyright Info
Recent Teacher Comments
- 4/29 6:19 pm - Story (Strong Concept, Needs More Development) The narrative concept is very strong. The use of overlays and a VHS-style effect to suggest a different time period makes sense and helps communicate the emotional direction of the commercial. Even though there is not a large amount of content or shot variety, the story that is present is clear and meaningful. Camera / Shot Variety (Needs Growth) The commercial would benefit from more shot variety and additional content. The foundation is strong, but the piece feels like it ends before the idea has been fully developed. With another 30 seconds of thoughtful visuals, this could have been much more emotionally powerful. Editing (Good Creative Direction) The VHS effect and time-period treatment are effective choices. They support the narrative rather than feeling random. Continue using editing choices this way—when effects help tell the story, they become much more valuable. Graphics / Ending (Needs Improvement) The logo at the end feels a little stale, almost like a basic PNG placed on screen. Consider brightening it up with better placement, motion, texture, or a more polished final product shot. Also, producer names should be removed from festival submissions. A commercial should end with the brand, product, tagline, or call to action. Overall Feedback This is a great concept with real emotional potential. The strongest part of the project is the idea itself, and that is not always easy to find. When you have a strong idea like this, it is important to develop it fully. With more content, stronger visual variety, and a more polished ending, this commercial could have been outstanding.
- 4/21 8:45 am - I like the way you executed the timeless aspect of the lemonade being passed on from you being a child to now. This was well done with your editing and effects. The audio and lighting were also good. I feel you could eliminate the first clip of you entering the kitchen, you can almost start this commercial with you opening the cabinet and maybe even throwing in a camera shot from inside the cabinet as well. Overall, great job!
- 3/8 11:59 am - I really like the theme of the commercial of the lemonade almost tasting like nostalgia. That was really cool. I think the variety of camera angles and the cut back to the "old-timey" camcorder feel (and the shot of the young girl cutting to the older one) was really clever and unique. I do think even in those cuts you could almost use some sort of quick visual transition to show that it's the passage of time (like a fade or a dissolve). Nice commercial otherwise!
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: