Mustang Commercial - ID# 184
Glenbrook South
Commercial
Entry Description
This is a commercial showcasing a 2023 Mustang GT 5.0. The commercial highlights the exceptional aesthetic of the vehicle, showing off key specs as well as it's exquisite build. With the beauty of this vehicle being evident, this showing also includes shots of the vehicles functionality as well as what it's capable of. (Music: WASTELAND [Album Trailer] by Brent Faiyaz)
Copyright Info
Recent Teacher Comments
- 4/26 9:36 am - Lots of close-up shots of the car which is important since you are trying to show off a car...well done! Deciding to shoot this at night is a bold choice, but you control your camera settings well. I also enjoy your variety of shots that you incorporate into this piece as well
- 3/4 8:56 pm - a commercial for the Ford Mustang, particularly under the challenging conditions of low lighting. Mastering exposure in such scenarios is no small feat, and it speaks volumes about your technical proficiency and understanding of cinematography. Achieving great visuals under these circumstances showcases not only your skill but also your ability to adapt and innovate, which are invaluable qualities in the field of media production. The diversity of shots you've incorporated is also commendable, as it adds dynamism and visual interest to your commercial. Varied shots can significantly enhance the storytelling aspect by providing different perspectives and details, contributing to a richer viewing experience. However, as you've identified, the narrative and storytelling elements seem to be areas for improvement. In commercial filmmaking, especially when showcasing iconic products like the Ford Mustang, the narrative plays a crucial role in connecting with the audience on an emotional level. It's the story that breathes life into the visuals, transforming a series of shots into a cohesive and compelling message. To enhance the narrative aspect of your future projects, consider the following suggestions: Define the Core Message: Start by clearly defining the message or emotion you want to convey with your commercial. What do you want the audience to feel or think about the Ford Mustang? This core message will guide your narrative and visual choices. Create a Visual Narrative: Even without dialogue, it's possible to tell a powerful story through visuals alone. Think about how you can use the Mustang's movement, the environment, and the interaction between the car and its surroundings to tell a story. This could be a journey, a transformation, or a series of metaphorical visuals that evoke the spirit of the Mustang. Use Symbolism and Metaphors: Metaphorical imagery can be a powerful tool in visual storytelling. Consider symbols that resonate with the Mustang's brand identity—freedom, power, innovation—and how you can incorporate these into your narrative. This approach can add depth and layers of meaning to your commercial. Storyboard Your Ideas: Before shooting, storyboard your ideas to visualize the narrative flow. This will help you plan your shots more effectively and ensure that each one contributes to the story you're trying to tell. Focus on Emotion: Ultimately, the goal is to evoke an emotional response from the viewer. Think about the emotions associated with driving or owning a Mustang and how you can capture and convey these through your cinematography and editing choices.
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements:
Judge 5
Positives:
Improvements: