Plug Into Reality.
Positives: 1) overall psa concept 2) location
Improvements: 1) camera work was not exciting 2) website on screen longer at close 3) this would have worked better as a :30 psa
Positives: The end titles with the electricity sizzle and power going "out" was very clever given the narrative of the spot. The difference in age between the two girls definitely conveyed a LENGTHY passage of time which fit appropriately with the ending message.
Improvements: The mother didn't seem all that concerned by the girl not wanting to engage socially. The girl saying her eyes hurt and then continuing to stare at her phone screen didn't really mesh together (even if she was fibbing about her eyes). The spot could have been played more "serious".
Positives: 1) lighting and camera work was very effective to the story 2) the use of graphics and on screen elements kept the spot engaging
Improvements: 1) The last two end cards were both too fast to read and felt like credits rather than a strong message and call to action 2) Providing more information on how screen time is harmful would help drive the message home
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