Fruity Pebbles - ID# 208
Morton East
Commercial
Entry Description
Commercial advertising Fruity Pebbles cereal.
Copyright Info
Recent Teacher Comments
- 4/29 6:47 pm - Story (Good Concept, Needs More Development) The black-and-white opening that transitions into color is a strong creative choice. It is a familiar cinematic technique, and it works well with a colorful product like Fruity Pebbles. However, the commercial needs more development to sustain a full minute. This concept may have been more effective as a tighter 30-second commercial. Production Design (Needs Improvement) The setting does not fully support the product. A person eating cereal in front of curtains feels less natural than a kitchen, breakfast table, or home environment. Choosing a setting that matches the product would make the commercial feel more believable and polished. Sound (Needs Growth) The sound design is too simple for a food commercial. Food advertisements rely heavily on sound to create appetite appeal. Crunching, pouring cereal, milk splashing, and spoon movement could all make the product feel more engaging and persuasive. Branding / Product Information (Needs Improvement) The commercial needs stronger branding. There should be a clear logo, product shot, or visual reminder of what is being advertised. Without that, the audience does not receive enough information about the product. Overall Feedback This is a good concept with a strong visual idea, especially the transition from black and white to color. To improve, focus on a more appropriate setting, stronger sound design, clearer branding, and either shortening the piece or adding more content to justify the full minute.
- 4/23 8:18 am - The concept of revealing the color after the cereal is eaten is great. However, the commercial's pacing could be quicker to introduce the advertised product sooner. Also, incorporate more variety in your camera shots. Overall, it's a nice commercial!
- 3/8 11:53 am - Fun idea that really plays with the colorful aspect of the cereal in a funny and engaging way. I really liked the choice to start in black and white and really show how bland the alternatives are. I do think the audio is a little off, especially in the off-screen voice in the commercial (had to bump the volume to hear what they were saying). Otherwise fun idea with a lot of potential!
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