PSA on in home gun violence and locking up firearms to protect children.
Positives: 1) child actors 2) story development
Improvements: 1) at close, small red text over black 2) this would have worked better as a :30 psa
Positives: The ominous music change was a good choice and well edited together. Simplicity in the kids playing together conveyed the narrative well.
Improvements: Hard to believe an adult just walked into their home, took out a gun and just casually left it in an open drawer. End title font should have been bigger and bolder for increased effectiveness with the overall message.
Positives: 1) The sound design at the back half of of the spot was a very effective story telling piece 2) Very clear and strong message
Improvements: 1) The end graphic slides are very hard to read with chosen font color and dark background 2) This could be a very effective :30s spot with a condensed story and strong ending call to action
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