Gatorade Commercial - ID# 236
Homewood-Flossmoor
Commercial
Entry Description
Commercial advertising Cool Blue Gatorade
Copyright Info
Recent Teacher Comments
- 4/30 9:02 am - You had some great camera shots and angles. Your transitions between sports were executed well, and the editing here was awesome. I like the ending where you bring everyone together. I could tell this was a Gatorade commercial immediately, so well done.
- 3/3 7:56 am - Really strong commercial. Love the concept of having the Gatorade bottle traveling around your campus in all the different venues. You all clearly put a lot of effort into the camerawork as well, as it's clear that the camera people are literally on the ice or on the bike. Love the edits and the way the thread ties everything together. Nice work on this!
Judge 1
Positives: - Amazing concept and story - I loved the flow between different scenes and the passing off of the Gatorade. The product felt super memorable, especially seeing it on the rink and dunked in the net! Sold Gatorade and was creative! - Great cinematography, the footage and lighting looked excellent.
Improvements: - It might’ve been nice if the scene where they all put the bottle down was a bit more lined up. - Some sound effects could have made it even more impactful!
Judge 2
Positives: Superb idea - the concept is clear by the time we get to the first handoff and we want to see more and we do. It's evident that this was a well thought out narrative. It has a beginning, middle, and end - just fantastic storytelling in a short period of time. Camera work / editing / and music all nicely flow together. Great job connecting everything to feel like one piece. This is our goal - always, and you delivered a cohesive story that is fun to watch and sells the product by showcasing that you want it to rehydrate while being involved in various activities.
Improvements: Consider trying to hit the :30 mark. With social media etc, this is not specifically a rule, but you were so close and it is indeed a strict rule (to the frame) for broadcast. You tightened things up here and there with jump cuts - go ahead and try to make yourself a :30 version of this. If you had this at exactly :30 you would have had a perfect score on editing. Lighting could use some help and you may have simply been able to solve this in post with some color correction. The interior basketball shots are a little flat - play with adding some contrast and elevate the gain. We want everything to feel connected. Another example is the yellow border on the 4-screen split - this would have been stronger if it was the blue color of the gatorade. This is a fantastic piece. Take your time to perfect it. Every element should be so thought out that nothing stands out. This is the key.
Judge 3
Positives: Niiiiiiiiice. This tells a great story with a fun device, treating the product as the "baton" scene to scene. The editing is nice! great sense of when to cut on what can be tricky actions, trying to thread shots together.
Improvements: While much of the camera work is strong, I would've liked to see more variety in close up shots of our characters. I think the GFX treatment of the split screen and end card could be better / more thoughtfully applied.
Judge 4
Positives: Amazing work! This piece is strong from the start and has a clear narrative that makes it fun and engaging to watch. Passing the product between different athletes is a great creative idea—it keeps the audience engaged, tells a fun story, and highlights the product in a way that feels very aligned with Gatorade’s brand. The editing also makes the commercial especially fun to watch.
Improvements: As a small note for feedback, the fades on the product shots at the end could potentially be replaced with straight cuts to better maintain the fast, energetic pace of the commercial. The orange lines in the four-shot layout are also a fun visual idea, but making the lines thinner might help the composition feel a bit cleaner. Overall, amazing work!
Judge 5
Positives:
Improvements: