Alani - ID# 257

Richards High School
Commercial
Entry Description

This is a commercial for Alani Nu energy drink.

Copyright Info

Recent Teacher Comments

  • 4/29 6:11 pm - Story (Strong Visual Storytelling) This commercial proves that not every advertisement needs a deep narrative to be effective. The story is communicated through visuals, pacing, color, and product presentation. The commercial clearly sells the product and creates a strong brand feeling. Camera / Product Shots (Excellent) The product shots are among the strongest I have seen in this festival. Many of the shots are stunning and look as though they were produced by a professional studio. The framing, color, and overall visual polish are highly effective. Graphics and Animation (Excellent) The graphics and animation work are a major strength. They feel polished, intentional, and well-integrated into the commercial. These elements elevate the product and make the piece feel highly professional. Sound (Excellent) The sound design is very effective. Details such as the can opening sound are well-timed and help make the product feel more real and appealing. The audio supports the visuals rather than distracting from them. Overall Feedback This is an excellent commercial. The visuals, animation, product shots, color, and sound design all work together to create a professional and engaging advertisement. This is a strong example of how visual storytelling can successfully sell a product. Well done.
  • 4/21 7:59 am - Awesome commercial! You do a great job of showcasing different flavors and the product itself. Your shots were all unique and very well done. Your editing was great, lighting was amazing, and overall very well done!
  • 3/9 12:12 pm - Really like the style and way the commercial sells the product. I like that it doesn't really need narration as the text, graphics, and music coming together really demonstrate the type of product that this is. One small thing I'd say is to really push to have some sort of "human" element to this to really help connect the product to the audience. You had the person opening the can, which was great. Keep up the nice work!
Judge 1

Positives: - Good pacing and nice rhythmic editing! - Very nice cinematography with vibrant colors! The product felt memorable to me by the end of the commercial.

Improvements: - It felt a little bit stretched to fill :30. It might have been more engaging if there was a little more build up to the product at the start of the commercial. - Glare of lighting was a bit distracting on can and cup.

Judge 2

Positives: Both the connection to the pour / fizz end title and initial visual energy cut to the track worked very well. Nice sound design / cam work / lighting and the cut flows nicely!

Improvements: Really nice work here. 3/4 of the way through it's revealed that Alani is about feeling the fizz with the well-designed title. Think about a way to tease this in the open. When you do this, you draw the audience in, and your concept is realized more quickly. As a result, the payoff will be much stronger with what you currently have at the end of the spot. This will also bookend your idea. You also have a strong moment which is sometimes referred to as, "Boom, drop the music" when the track stops, and you use the can opening as a sound effect which works great. Take your time with getting this perfect when filming the idea. There's a little struggle / hesitation in opening the can, and since everything around this is so polished, you want to make sure this take is too. Editing - along with the can-open take, look at potentially getting a fizzy pout without pure bubbles. Clients want to see hero shots of both their products, and their products being used. You NAILED the product shots - so good - focus on the tiny details and you'll be right there. Nicely done!

Judge 3

Positives: This is really nice! The editing approach - cutting to the music, and the stylistic choices to pull in the product at different angles, all very cool and engaging stuff. The general art direction is great, but I have to shoutout the line "Feel the Fizz" - it's got some solid aliteration, speaks to a sensory experience and is punchy. Nice work.

Improvements: I think you ran into some trouble when lighting the pour moments, seemed too dark so the quality takes a dip. Sound wise, while the song is working well, I think using the sounds of tab opening and pour sounded a little poorer quality - maybe needed some post SFX that added to the vibey world you created for the spot!

Judge 4

Positives: The lighting was excellent, and the way you used the product’s colors worked really well. I’m very impressed!

Improvements: I’d love to see more narrative or a clearer message utilized in the commercial. There could be an opportunity to create a recut version that uses motion graphics to help tell more of a story. Also, the shot of opening the can could be tightened. Showing just the moment the can opens and making it a bit faster might improve the pacing. Excellent work all around!

Judge 5

Positives:

Improvements: