Moretti's Ad - ID# 270
Barrington
Commercial
Entry Description
An ad to promote one of BHS football team's sponsors: Morettis.
Copyright Info
Recent Teacher Comments
- 4/30 9:00 am - Nice commercial! I like the approach of incorporating the teams into the commercial to show that the restaurant is a part of your community. The camera shots and angles were great and the organization of this was executed well. The lighting was one aspect that could have been improved. Definitely a challenge where you are in the restaurant, but maybe some sort of mobile lighting kit could be utilized. Overall, great commercial!
- 3/8 8:29 am - Fun idea, I can tell that you put a lot of time and effort into coordinating this. Loved the shots of the kitchen and the premise behind the video. I do think the lighting could be changed just a bit more at the beginning, although any time you get the natural lighting of the place, it's always significantly more difficult. The tracking shot following the people bringing the food to the tables was excellent!
Judge 1
Positives: - I thought the concept was really fresh and fun! Cool to see football players taking the role of staff at the restaurant, and also props to this group for going and doing this! - I liked the opening shot, and the commercial had a cozy inviting feel.
Improvements: - Lighting could be improved, it was quite dark. Plus, could’ve used a bit of food photography to draw customers in! - Didn’t love the song choice. It might have been fun to have something tied more into the concept / theme.
Judge 2
Positives: Great idea showing the sign above and pulling us into the world of this pizza place with the oner (even if it's been faked) - really nice flow using the players to pull us in. Sound design is very good here as well - you did a nice job spending time making us feel like we are there in the customer space and kitchen.
Improvements: Could this have been executed in :30? It might have moved faster and flowed even better if everything was a little tighter, and that would have allowed the piece to be broadcast as well. The pasta beat at the end comes out of nowhere. It works ok because of the joke that he's caught, but are all the players working there, or eating the items? It's a small thing, but it's your end and the concept flows so nicely from the opening shot. Seeing the customers eating the food and writing something funny for them would be more cohesive, even if the player / workers were there with the customers.
Judge 3
Positives: Fun spot! Really fun way in - great storytelling. Edit approach/pacing tells the story well.
Improvements: The lighting could've been improved for some scenes. I would've liked cleaner audio, more SFX.
Judge 4
Positives: This was so fun to watch! Showcasing the sponsorship was a great idea and executed really well. It was genuinely funny, and nailing comedy is always challenging. The camera work was also fun and complemented the chaos of the restaurant perfectly.
Improvements: Some shots felt a bit dark and could use a little brightening. The end graphic might be more interesting with a few exterior shots of the restaurant instead of a black background, but that’s a small nitpick. Great work overall!
Judge 5
Positives:
Improvements: