Betty Crocker Cookies - ID# 273
Metea Valley
Commercial
Entry Description
A tasty looking commercial for Betty Crocker Cookies
Copyright Info
Recent Teacher Comments
- 4/26 11:10 am - Shooting food and cooking demos is tough, so kudos for even taking on this challenge. Right away, since this is a Betty Crocker ad and not just a cookie ad, you should incorporate their logo more throughout the video, not just at the beginning and end (and hold on it longer at the beginning and less at the end...have that balanced out more). The making and cooking portion of the ad is good, but we need the payoff at the end! Split a cookie open, let's see those gooey chocolate chips...show someone enjoying it with some milk...make us want to eat the product as well, not just make it. Your shot variety is good, but in future food product videos, consider using high key lighting to really show off the products.
- 3/4 9:50 pm - Your commitment to creating a visually appealing advertisement is evident, and your ability to identify areas for improvement is crucial for your growth as a media producer. Addressing the visual aesthetic and technical aspects of your commercial will undoubtedly enhance its overall impact and effectiveness. The concern regarding the commercial's visual aesthetic being too dark is an important observation. High key lighting can indeed transform the mood of the commercial, making it more inviting and better suited to the warm, comforting appeal typically associated with Betty Crocker cookies. Here are some targeted suggestions to address the lighting and slow-motion issues: Implement High Key Lighting: High key lighting involves using a significant amount of light to create a bright and shadow-free environment. This lighting technique is particularly effective for commercials that aim to evoke a sense of warmth, happiness, or cleanliness. To achieve high key lighting, consider using multiple light sources to evenly light the scene, reducing harsh shadows. Softboxes or diffusers can help soften the light, creating a more uniform look that complements the product. Refine Slow Motion Techniques: Your insight into the relationship between shutter speed and frame rate for smooth slow motion is spot-on. Shooting with a shutter speed that is double your frame rate (e.g., if shooting at 24fps, use a shutter speed of 1/48th) is a fundamental principle for achieving fluid motion. If you encounter issues with slow motion in post-production, review your footage to ensure that you adhered to this principle during shooting. Additionally, consider using a higher frame rate (e.g., 60fps or higher) for scenes you plan to slow down, as this can provide more frames to work with, resulting in smoother slow-motion playback.
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