Arnold Palmer commercial - ID# 28
Lyons Township
Commercial
Entry Description
This is a commercial for the Arnold Palmer drink by Arizona Iced Tea.
Copyright Info
Recent Teacher Comments
- 4/26 10:03 am - I enjoy the variety of shots in this piece, even though there are some lighting issues with some of them. I like that there is a story involved here, but I am wondering what basketball has to do with an Arnold Palmer. It is stereotypical, but a sports ads usually would be a sports drink, and as far as an ad goes that could leave the audience feeling a disconnect between the story and the product. Editing is well done too!
- 3/4 9:21 pm - Thank you for sharing your reflections on the Arnold Palmer iced tea commercial. It's clear you've put thought into the narrative structure and its effectiveness in conveying the product's appeal. Understanding and addressing areas where the narrative may lack clarity is crucial for creating a compelling and persuasive commercial that resonates with the audience. The scenario you've described—transitioning from playing basketball to choosing to drink iced tea—aims to showcase the product as a refreshing choice post-exercise. However, if the connection between the activity and the product choice isn't immediately clear to the audience, it may dilute the commercial's impact. Here are some suggestions to enhance narrative clarity and effectively communicate the product's versatility: Establish a Clear Connection: To make the narrative more intuitive, consider explicitly highlighting why Arnold Palmer iced tea is the preferred choice after playing basketball. This could be achieved through visual cues, such as showing the character visibly refreshed and reinvigorated after drinking the iced tea, or through a voiceover explaining the benefits of choosing such a refreshing beverage after sports. Emphasize Hydration and Refreshment: Use imagery and scenes that emphasize the refreshing and hydrating qualities of Arnold Palmer iced tea. Close-ups of condensation on the iced tea can, the sound of the beverage being poured over ice, and the player's satisfied reaction after drinking can all reinforce the message that this is the ultimate refreshment following physical activity. Incorporate Testimonials or Endorsements: If possible, including testimonials or endorsements from athletes or individuals who enjoy the beverage after sports or physical activities can lend credibility to the narrative. This can help establish a more logical connection between playing sports and choosing Arnold Palmer iced tea as a post-activity refreshment.
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