Public service announcement about the dangers of eating disorders. Produced, shot and edit by: Simran Walas
Positives: The motion graphics treatment was different and the neon look was a good contrast against the dark blue setting. Color treatment was even throughout the piece. The call to action offered detailed resources.
Improvements: Although the message was for eating disorders, aside from not wanting to eat dinner with the family, I did not see any indication of the subject matter here. I think the message needed to go a little further to make it clear the subject was eating disorder. Not a ton of variety when it came to the camera shots and angles.
Positives: I liked the choice to keep the actor hidden (we don’t see their face) makes it so the character could be anybody and that everybody probably knows someone struggling with an eating disorder. I liked the use of lighting, camera and sound. It is obvious that there was thought out into these individual elements and how they can work together to advance the story.
Improvements: Something to be improved is the editing. Especially the last text “yep I’m good” was on screen for too short of a duration. This is a point where the editing doesn’t have to align with reality. The texts should appear on screen at a pacing that is good for the narrative, even if it would be too fast to type IRL. For instance: you could have the “Really?” be its own text and then have the longer texts appear a short beat later without having the “. . .” Then have the text chain linger on screen even after the main character puts their phone down and walks off screen. The use of color with the lighting is good for setting the mood, to step it up a notch, add some additional lighting the subject / object you want the viewer to look at. Adding some directional light on the cup w/ the popcorn, or the trash bin, or the hands holding the phone… if those subjects / objects are a little brighter than the rest of the frame, then viewers will be drawn to look at that part of the frame.
Positives: There's a beautiful purple and blue lighting scheme that's complimented further by the text box edit exchange between the student and the mom. It's aesthetically pleasing while also seeming sincere, that it's not pretty for pretty's sake because it brings out the white of the popcorn getting tossed out, the shadowed face under the hoodie. Small details like these go a long way to serve the story.
Improvements: The last text bubble response from the student doesn't get enough screen time for me to register the full response. I'd suggest lengthening this.
Positives:
Improvements:
Positives:
Improvements: