Vermillion Clothing - ID# 294
Riverside Brookfield
Commercial
Entry Description
This dynamic commercial for Vermilion clothing captures the essence of hip, contemporary fashion and the vibrant culture it embodies. Set against the backdrop of urban landscapes and bustling streets, the video showcases a diverse array of individuals donning Vermilion's latest collection, highlighting the brand's commitment to inclusivity and self-expression. The commercial not only emphasizes the quality and aesthetic appeal of Vermilion apparel but also celebrates the community and lifestyle it inspires. Through a mix of upbeat music, striking visuals, and engaging storytelling, this advertisement invites viewers to be part of a movement that values creativity, individuality, and the power of fashion to bring people together.
Copyright Info
Recent Teacher Comments
- 4/26 11:22 am - This piece seems to fit the vibe of the clothing brand, and I think fans will appreciate that. You also work a narrative story into this commercial as well (even if it is a minor one). I like the mix of showing shots of the clothing both on and not on people. The muse of music is also well done in this piece. Overall, solid work!
Judge 1
Positives: Overall - great job. RIP DOOM!!! 1 - All the outdoor shots are rad - My favorite BY FAR is the single shot at :22 of the person sort of falling down from the sky. SUPER engaging. 2 - From the :9 mark, the editing is on point. Great sense of pacing, love the inclusion of the stills, and cutting to the track felt great.
Improvements: 1 - I get a little lost in the up front - I think the opening shot with the 'you without Vermillion', while kindof a funny meme, just doesn't hit as hard as all the beautiful outdoor shots. And we stay on this shot too long. Just get to the cool stuff! 2 - Ok so, a long time ago when I swear I wasn't so lame and old, I used to do lookbook stuff like this for some streetwear brands, and some of the shots / moments you created here put my old work to shame!! I bring this all up to say, this area of brand lookbook stuff is very saturated, and so It's important to make sure, if you want the brand to stand out, that you bring something new. Use the amazing shot of the guy falling as your north star, and push yourself to get shots that feel alive and different than what's out there.
Judge 2
Positives: The fast editing with those drum fills were awesome! It's blatantly obvious that you have a musical background because I think you let the song help dictate the editing, the result is a really stylish commercial. It felt like a music video, works for me because that will help sell this product! I really like the pace of this commercial. It's fast and interesting. Once the beat kicks in, I never got bored for even a split second. The shot selection was great! Different colors, different sizes, different depths... Your variety of shots was great and really added to the overall production value.
Improvements: Editing moment that could be improved: At 0:01 the middle text is behind the white T-shirt, then at 0:06 the text starts to go in front of the white t shirt. Not sure if this is an editing or camera thing: I think you need to slow down for a second longer when we see the brand name / logo. If I was the client and I paid for the commercial, I would be really happy BUT I would want more "screen time" of my product's logo being very visible for the audience.
Judge 3
Positives: Overall I am intrigued by this piece and want to know more about the brand. The energy of the shots and the edit are creative and demonstrate your skills.
Improvements: I was a little uncertain of the overall narrative. The audio felt a little less polished than the video, I would have liked some live sound to help the narrative along. It may helped clarify the narrative also.
Judge 4
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Judge 5
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